Nicole Kidman's Bold Balenciaga Campaign: Sheer Gown Steals the Show
Nicole Kidman is once again making headlines for her daring fashion choices, this time as the face of Balenciaga's Winter 2025 campaign. The 58-year-old actress is featured in a series of striking images, most notably wearing a sheer, plunging black gown with a hip-high leg slit that reveals black underwear. The campaign, photographed by Juergen Teller, showcases Kidman in a variety of bold, all-black ensembles from the luxury fashion house.
The "Goddess Gown" and Other Standout Looks
The black "goddess gown," as it's been dubbed by fashion observers, is a standout piece in the Winter 2025 collection. The gown features a plunging neckline, sultry drapery, and the aforementioned daring leg slit. Alongside this head-turning look, Kidman is also seen sporting a black floral lace "naked" dress and a regal coatdress, all contributing to the campaign's edgy and sophisticated aesthetic.
A New Hairstyle for the Campaign
Adding to the buzz, Kidman also debuted a new hairstyle in some of the campaign photos: "curtain bangs." This fresh look has been noted by several fashion publications, further solidifying the campaign's impact on current trends.
Kidman's Longstanding Relationship with Balenciaga
Kidman's relationship with Balenciaga is well-established. Prior to the campaign release, on July 9, 2025, she attended Balenciaga's Haute Couture Fall/Winter 2025/2026 show in Paris. There, she made a sartorial statement by going braless under a plunging black blazer, drawing comparisons to her character in "Babygirl".
Past Balenciaga Moments: Met Gala and Golden Globes
This isn't the first time Kidman has turned heads in Balenciaga. In May 2025, she debuted a short pixie cut at the Met Gala, a departure from her usual long hair, and wore a custom Balenciaga gown. Earlier in the year, on January 5, 2025, she wore a custom Balenciaga backless gown to the Golden Globes, where she was nominated for her role in "Babygirl." These appearances highlight her ongoing collaboration with the brand.
The Team Behind the Campaign
The Balenciaga Winter 2025 campaign is a collaborative effort involving several key figures. Nicole Kidman, as the central figure, brings her star power and willingness to experiment with fashion. Balenciaga, under the direction of outgoing creative director Demna, continues to push boundaries with its avant-garde designs. Juergen Teller's photography captures the campaign's bold aesthetic. Other notable figures featured in the campaign include Patrick Schwarzenegger, Claudia Schiffer, Isabelle Huppert, Arthur Chen, Liu Wen, Adut, and Roxane.
Media Reactions and Public Discourse
Fashion publications and media outlets such as InStyle, Yahoo, Cosmopolitan, Hypebae, and Daily Front Row are playing a crucial role in disseminating and analyzing Kidman's latest fashion statements. InStyle described Kidman's gown as featuring "a soaring hip-high leg slit that bared her inky-black underwear" and praised her "sexy all-black looks." Cosmopolitan noted Kidman's new "curtain bangs," stating, "Nicole has changed her look up again, this time in a new Autumn / Winter fashion campaign for Balenciaga." Balenciaga itself shared campaign images on Instagram, detailing the collection pieces worn by Kidman.
Potential Controversy and Impact
The revealing nature of Kidman's gown is designed to be attention-grabbing, sparking conversations about celebrity fashion, body positivity, and the boundaries of "daring" style. While many online reactions have been positive, praising Kidman's confidence, such outfits often elicit mixed responses, with some appreciating the artistic expression and others finding it too provocative. Kidman's continued association with Balenciaga positions her as a key figure in the brand's image, which has faced its own controversies in the past, aligning her with their distinctive and often edgy aesthetic.
