Yamal's No. 10 Jersey Sparks Record-Breaking Sales
Barcelona is experiencing unprecedented success in shirt sales after Lamine Yamal was given the iconic No. 10 jersey. In a mere 48 hours, approximately 70,000 shirts were sold worldwide, generating an estimated €10 million in revenue. This marks the highest-selling shirt launch in the club's history.
Official Announcement and Contract Extension
The official handover of the No. 10 shirt to Yamal took place at an event held at the club shop at Spotify Camp Nou. The event coincided with Yamal signing a new long-term contract with Barcelona, committing to the club until June 30, 2031, and becoming one of the team's highest-paid players.
Yamal's Determination: Forging His Own Path
Lamine Yamal, who celebrated his 18th birthday on July 13, 2025, is determined to carve his own legacy. "Messi made his path and I will make mine," Yamal stated. "I will work as hard as I can, give everything and try to make those Barca fans who are there happy and those who are at home." Despite the weight of the iconic number, Yamal insists he feels "no pressure."
Debut in No. 10 Jersey Anticipated in Japan
Fans eagerly anticipate Yamal's debut wearing the No. 10 jersey next week, when Barcelona begins its pre-season schedule in Japan and South Korea. The match against Vissel Kobe is expected to be his first appearance with the new number.
Key Dates in Yamal's Rise
Several key dates mark Yamal's recent achievements: July 13, 2025, his 18th birthday; around July 16, 2025, the official announcement of his contract extension and No. 10 jersey; within 48 hours of the announcement, the sale of nearly 70,000 shirts; and the start of Barcelona's pre-season next week, where Yamal will debut his new number.
Barcelona's Financial Boost
Barcelona stands as the primary beneficiary of Yamal's shirt sales, gaining significant financial income and a substantial marketing boost. This strategic move aims to help the club return to the 1-1 La Liga financial rule.
Yamal: The Future Face of Barcelona
Lamine Yamal, an 18-year-old La Masia graduate, is now the face of Barcelona's future. He carries the weight of the No. 10 shirt, previously worn by legends like Lionel Messi, Ronaldinho, and Rivaldo. His contract extension until 2031 solidifies his long-term commitment to the club.
Nike Benefits from Jersey Demand
Nike, as the kit manufacturer and distributor, is also benefiting from the high demand for Yamal's jersey. They launched an initial batch of 70,000 units and are planning additional production to meet global demand.
Fans Show Immense Enthusiasm
Barcelona fans worldwide have demonstrated their enthusiasm by queuing at official stores and purchasing Yamal's new jersey, showing their support for him as the successor to the iconic No. 10.
Ansu Fati's Loan Move Creates Opportunity
Ansu Fati's season-long loan move to AS Monaco made the No. 10 jersey available for Yamal, paving the way for this significant transition.
Messi's Enduring Legacy
Lionel Messi, the most recent and arguably most iconic wearer of Barcelona's No. 10, leaves an immense legacy that adds to the marketing appeal of the jersey. Yamal acknowledged Messi's impact while emphasizing his own path forward.
Shirt Sales Figures
Reports from Diario AS, CulemanÃa, and other outlets confirm that 70,000 shirts were sold within the first 24-48 hours. This generated an estimated €10 million (approximately $11.6 million or $12 million USD) in revenue. The adult version of the shirt costs around €134.99 ($145), while a special Champions League edition is priced at €184.99 ($220).
Yamal Addresses Pressure of No. 10
"Messi made his path and I will make mine," Yamal stated, addressing the pressure and expectations associated with wearing the No. 10 jersey. Club sources, including Barca Universal and beIN SPORTS, confirm the impressive sales figures and express confidence in meeting global demand.
Controversy Surrounding Birthday Celebration
Lamine Yamal recently faced scrutiny and controversy related to his 18th birthday celebration, which involved a "mafia-themed" party and entertainers with dwarfism. This drew criticism from disability rights groups, and his mural in Mataró was vandalized shortly before he received the No. 10 shirt.
Expectations and Marketing Opportunity
Despite Yamal's claim of feeling "no pressure," taking on the No. 10 shirt inherently brings immense expectations. Barcelona's management views this as a "masterstroke" from a marketing perspective, anticipating long-term financial benefits and continued record revenue for their Licensing & Merchandising (BLM) division.
