Vlahovic Transfer Drama: Juventus Set Price, Milan Waits, Fenerbahce Pushes
The future of Dusan Vlahovic is uncertain as Juventus, AC Milan, and Fenerbahce navigate conflicting strategies to secure the Serbian striker's services. Juventus is keen to offload Vlahovic to reduce their wage bill, while Milan hopes for a bargain, and Fenerbahce aims to lure him to Turkey. The situation is further complicated by Vlahovic's high salary demands and reported desire to play in the Premier League.
Juventus' Stance: Eager to Sell, Sets Asking Price
Juventus has set an asking price of €20-25 million for Vlahovic, signaling their intent to sell. They have rejected Vlahovic's request to terminate his contract with a €10 million severance package. The club has already invested in new attacking options, including the signing of Jonathan David and a pursuit of Randal Kolo Muani, indicating Vlahovic is not part of their future plans. Juventus is motivated to offload Vlahovic's significant salary, which is slated to peak at €12 million per season in 2025-26.
AC Milan's Strategy: Patience and Favorable Terms
AC Milan is closely monitoring Vlahovic's situation, hoping to capitalize on Juventus' urgency to sell as the August deadline approaches. Milan manager Massimiliano Allegri, who previously coached Vlahovic at Juventus, is reportedly interested in a reunion. However, Milan is unwilling to match Vlahovic's current salary and is reportedly offering around €6-7 million per season plus performance-based bonuses. Their strategy hinges on Juventus becoming more desperate to reduce their wage bill, potentially leading to a lower transfer fee or a mutually agreed contract termination.
Fenerbahce's Renewed Interest: Mourinho Factor
Fenerbahce, under the management of Jose Mourinho, has renewed its pursuit of Vlahovic. Reports from Turkey suggest that Fenerbahce has re-engaged in talks with Vlahovic's representatives in Bodrum, seeking to convince him to join the club. This renewed interest follows an earlier failed attempt, during which Fenerbahce reportedly offered around €30 million. Mourinho's presence at Fenerbahce is a significant factor in their efforts to attract top talents like Vlahovic.
Vlahovic's Perspective: Premier League Dream and Salary Concerns
Dusan Vlahovic reportedly desires to remain in a top European league, with a preference for AC Milan due to his prior relationship with Massimiliano Allegri. However, he is reportedly "desperate" to move to the Premier League and sees Manchester United as a potential destination. His agent, Ristic, is exploring options, including a consensual termination of his Juventus contract if a resolution isn't reached by August. Vlahovic is unwilling to accept a significant pay cut from his current €12 million per season salary, which poses a challenge for potential suitors like Milan.
Key Dates and Historical Context
Juventus signed Vlahovic from Fiorentina in January 2022 for a substantial fee, approximately €85 million. His current contract with Juventus is set to expire in June 2026. Milan's strategy involves waiting until August, hoping Juventus will be more willing to negotiate a lower transfer fee or agree to a mutually beneficial contract termination due to Vlahovic's escalating salary. On July 17, 2025, Juventus officially rejected Vlahovic's contract termination request.
Stakeholders and Their Motivations
Several stakeholders are involved in this transfer saga, each with distinct motivations. Dusan Vlahovic wants to continue playing in a top European league and is reportedly keen on reuniting with Allegri at Milan. Juventus is eager to reduce their wage bill by €40 million and recoup a transfer fee for Vlahovic before he potentially leaves for free next summer. AC Milan is seeking a new striker and views Vlahovic as an attractive option, but they are unwilling to meet his high salary demands and prefer a more favorable transfer fee or a free transfer. Fenerbahce, under Jose Mourinho, aims to strengthen their squad with top talents and has made a substantial offer for Vlahovic. Vlahovic's agent, Ristic, is actively exploring options for his client, including potential contract termination and talks with other interested clubs.
Potential Consequences and Challenges
Juventus' financial pressure is evident in their desire to cut Vlahovic's salary and generate a transfer fee, reflecting their ongoing efforts to balance the books. Vlahovic's high salary demands are a major obstacle for potential suitors like Milan, who operate on a different wage structure. A potential stalemate could arise if Vlahovic refuses to move to Fenerbahce or other non-top-tier leagues, and Milan cannot agree on salary or transfer fee. In such a scenario, he might remain at Juventus for another season, running down his contract, which would be a financial setback for Juventus and could lead to him being sidelined.
